Willenken Launches New Brand and Website

    We’re thrilled to introduce our new brand and website, reflecting our distinctive capabilities and drive to obtain great results.

    Willenken’s new brand embraces the firm’s shortened moniker, which was announced in 2019. It provides a fresh take on what has always been our mission—to be a prominent trial firm with an uncompromised commitment to winning—that also reflects the firm’s team-oriented and strategic approach to delivering superior results for our clients.

    The new Willenken.com is designed to help decision-makers understand more about who we are and what we bring to the table. Our goal is to give visitors all the facts they need to make informed decisions. To that end, the website places greater emphasis on the attorney biographies and practice area descriptions, detailing what each attorney offers to our clients and how the firm functions as a cohesive team. Our work is spotlighted through “Winning Matters”: in-depth case studies that demonstrate the ability of Willenken lawyers to rise above challenges to achieve solutions for our clients.

    “It’s easy to claim excellence; it’s harder to show it. Our new website does exactly that: it provides concrete evidence of what we can do.”

    Paul Loh, managing partner

    Willenken’s new logo is a modern take on an Art Deco aesthetic, with sleek, interconnecting lines creating a sense of momentum. The design was inspired by the firm’s approach to complex litigation; formulating clear strategies to guide every action, while never losing sight of our clients’ objectives. The “path” that the logo traces reflects that singular approach

    “The firm’s creativity, diversity, and talent comes to life in the new brand and website. Every aspect is full of personality and tells the firm’s story in an entirely new and effective way.”

    Jil Rinne, director of marketing and communications

    Willenken worked with fSquared Marketing, a marketing agency and consultancy, on the brand and website project. The new website features resources for visitors such as webinar and CLE video recordings by our attorneys, and an events module previewing speaking engagements and networking opportunities. The entire user experience is made even more seamless with mobile-friendly content that easily translates across all viewing platforms.

    We have a new look, but our client-focused, results-driven approach remains the same. See for yourself at willenken.com.

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