NAMWOLF 2022: Influencers & Brand Promotion – IP Issues for Negotiating for Sponsored Content

Speakers

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  Kenneth Trujillo-Jamison

Partner Kenneth Trujillo-Jamison will moderate an in-person CLE panel discussion titled “Influencers and Brand Promotion – IP Issues for Negotiating for Sponsored Content,” at the National Association of Minority and Women Owned Law Firms (NAMWOLF)’s annual meeting on September 18-21, 2022 in Chicago.

Social media influencers occupy an ever-increasing role in the marketing and promotion of consumer products. Consumer brands often partner with influencers to increase the visibility of their products, and influencers seek status, money, and visibility—all while preserving their authenticity. Social media companies also play a critically important role by providing the platforms on which influencers broadcast their content to their followers.

The panelists will discuss the unique intellectual property issues, considerations, and challenges that are at play and the pitfalls to look out for when negotiating for sponsored content in order to effectively promote a brand on social media platforms.

For more information on this event and to register, click here.