In this one-minute video, partner Kenneth Trujillo-Jamison discusses a new copyright infringement case recently filed in the U.S. District Court for the Central District of California.
In Atlantic Recording Corporation v. Iconic Holdings, a prominent music entertainment company sued for the unauthorized use of music in social media posts promoting the defendant’s consumer products. According to the complaint, Iconic Holdings primarily markets its cosmetic products through social media posts published by influencers, but the company didn’t obtain a license or pay fees to the record company for the use of the music.
This case, as well as two recent decisions out of the Southern District of Florida, signal increased litigation by record companies to address the unauthorized use of their music in influencer-based social media promotional campaigns.
Click here to watch the video.